Primarily so that we can contact you if there is a problem with your order; we find that most people respond faster this way. We will also contact you to let you know our latest news or special offer, however if you do not wish to hear from us we can take you off our list. The quickest way to do this is to unsubscribe from the last/next e-mail you receive from us. Go to the bottom of the e-mail, click unsubscribe and you will be taken off our e-mail list. Otherwise e-mail us at customercare@womenssportsgear.co.uk and we will unsubscribe you from the list.